"Missionaries must cross linguistic, cultural, and social boundaries to proclaim the gospel in new settings. They must translate and communicate the Bible in the languages of people in other cultures so that it speaks to them in the particularities of their lives. They must bridge between divine revelation and human contexts, and provide biblical answers to the confusing problems of everyday life. This process of cross-cultural communication means that missionaries, by the very nature of their task, must be theologians. Their central question is: 'What is God's Word to humans in this particular situation?'"
Paul G. Hiebert, R. Daniel Shaw, and Tite Tienou. Understanding Folk Religion. 1999:26